🔴 Aaron Draplin Podcast Follow-up: Personal Branding & Authenticity

What are the risks with being so transparent, vulnerable and authentic in the digital age? How has having a personal brand hurt or help your design career? Questions we didn’t ask Aaron Draplin, but wish we had.

Join Chris and Futur Team as they discuss their thoughts and feelings on Aaron Draplin’s podcast “Making It In the Little Leagues.”

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04:22 Aaron Draplin Podcast: Recap
05:57 Q: How safe is it to be authentic when you first started out?
08:33 Q: How do you think that your worldview and Aaron’s worldview differ?
13:05 Creative people are sometimes afraid to share their lives
16:43 Authenticity for me is just embracing who you are, and sharing it.
17:15 Counterpoint: Should you package the facts to tell your story well?
19:43 Aaron’s Story: How close should your persona align with your life?
29:48 If you want to be more valuable, tell your story.
30:00 The art of communication: Changing your delivery influences the listeners’ perceptive.
35:30 Q: Do you agree with making it in the little leagues philosophy?
38:08 Q: If you censor yourself, is that considered being authentic?
39:19 Q: When you say “tear someone apart” what does that mean?
42:25 Chris’s take on the “Making it in the little leagues” philosophy
46:30 Q: Aaron does work for big brands and makes a lot of money, but also does work for free for bands. Is this a viable business strategy?
47:30 Building a personal brand authentically
50:25 Live your life more publicly, you will enroll people in who you are.
52:30 You have to put in the work: reading and practicing on your craft
53:16 Q: Is it easier to follow Aaron Draplin’s philosophy now than it was before?
54:40 Stewart: I should have been telling my story the whole time, rather than waiting on someone else.
58:00 Doing a little bit of work on something every day adds up to big results.
59:28 Q: How do you figure out what levels of success you should set for yourself?
1:02:31 Typography Course

Show References
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Book/Ted Talk: The Power of Authenticity – Brene Brown
Book: The Compound Effect – Darren Hardy

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Credits:
Executive Producer– Chris Do
Host– Chris Do
Cinematography– Aaron Szekely
Editor– Stewart Schuster
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