Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer
- June 26, 2019
- VIDEO
Dan Hockenmaier is the founder of the growth strategy firm Basis One. Prior to Basis One he was the Director of Growth Marketing at Thumbtack. You can learn more at BasisOne.com.
Gustaf Alströmer is a Partner at YC. Prior to YC he was the Product Lead for Growth at Airbnb.
You can find Dan on Twitter @danhockenmaier and Gustaf is @gustaf.
The YC podcast is hosted by Craig Cannon.
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
***
Topics
00:20 – Dan’s most unpopular advice
1:15 – What growth strategies do people jump on too soon?
1:50 – Questions Dan asks a company he’s advising
3:20 – Traits Dan looks for in early growth hires
6:00 – How product and growth are tied together
11:00 – Good/bad learnings from Facebook’s growth team
13:30 – A/B testing
16:30 – Retention and other metrics
20:15 – The importance of experimentation
23:15 – Getting ideas for A/B tests then choosing which to do
24:30 – Advice for employees who want to get a growth program going
28:30 – B2B vs consumer growth tactics
33:30 – Pricing experiments
35:00 – Paid marketing
39:00 – Launching in new markets
39:45 – Hiring for marketing
43:15 – Metrics for marketing hires
45:15 – Toni asks – Why did Airbnb grow so fast?
48:15 – Step function growth changes for companies that already had scale
49:25 – Michael Savage asks – It would be great to discuss growth into new regions for example Africa and UAE. What would their approach be, how does it differ from region to region, culture to culture?
52:00 – Justin LaRosa asks – What are some of the most common drivers of viral growth?
54:50 – Hiring a growth agency vs building your own team
57:50 – How do you think about growth in the context of improving humanity?
About this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all postsRecent Posts
- Stand Out in a Crowded Market: The Power of Video Marketing March 28, 2024
- How to Double Your Website Traffic March 27, 2024
- This Mistake Is Costing You Clients – Here’s How to Fix It March 26, 2024