Aggregated Event Measurement is part of Facebook’s response to Apple’s iOS 14 privacy changes. Facebook will use the Aggregated Event Measurement protocol to process events from people on iOS 14 devices that are opted out of data sharing. Essentially, it will allow you to still track one conversion event per user for those users who opt-out of tracking.
If you don’t set up Aggregated Event Measurement you will not be able to run Facebook conversion ad campaigns.
In this video you’ll learn how Facebook Aggregated Event Measurement works, how to set it up, and what you need to know before making changes to your Aggregated Event Measurement setup.
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