Ahead of the Game Podcast Episode 16: Practical Social Media Strategy | Digital Marketing Institute

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In this episode, Will gets the full low-down on practical ways to approach your social media strategy. He talks to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. With 30 years of experience, she has seen firsthand the transition from traditional to digital marketing, and explored every channel out there.

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Introduction 00:00
Why are you interested in social media strategy and why is it so important? 1:33
Can a social media strategy be timeless? 4:05
How has social strategy changed over the last decade? 6:55
What is important when it comes to listening and monitoring?19:56
What is a content strategy on a base level, and how has it changed? 25:33
How do brands decide which social platforms to use? 32:20
Is it possible to have a viable social media presence, without the support of paid ads? 41:44

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