Ahead of the Game Podcast Episode 4: Foster Social Media Communities | Digital Marketing Institute

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How can brands create real value in their social media presence and earn a loyal community? Our host Will Francis talks to social media consultant Alison Battisby, founder of Avocado Social.

Step up your game and inspire those around you to maximize their potential too.

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Introduction: 00:00
Can you build a community around a corporate brand? 00:56
What have you seen happen when people successfully build a genuine community? 2:41
What is the ROI on a social media community? 5:40
How should a brand balance fostering and hosting a community? 10:06
Tell me the story of the Avocado Social Media Hub 12:25
Do you ever get the license to promote in Facebook groups? 15:37
Do you think we’ll see a lot more brands starting to create groups around their brand? 19:33
What other platforms do you think are really good for building a community around a brand? 25:41
Can you create a community on TikTok? 30:25
What do you think the steps needed to go through from zero to community hero? 35:05
What do you do once you find the right platform for your audience? 38:06
Do have a bit of a welcome note on your Facebook Group? 41:04
How do you get that community growing? 43:06

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