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Site marketing
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
Your voice matters.
It always has and it always will.
Especially in the workplace.
Stephen Shedletzky—or “Shed” to his friends— helps leaders make it safe and worth it for people to speak up.
For more than a decade, Shed contributed at Simon Sinek, where, as Chief of Staff and Head of Brand Experience, Training & Product Development, he led a global team of speakers and facilitators.
A sought-after speaker, coach, and advisor, Shed has led hundreds of keynote presentations, workshops, and leadership development programs around the world.
In this episode, we chat about the secrets behind igniting leadership brilliance and fostering psychological safety in the workplace.
►Find more Steal My Strategy Episodes at:
https://link.chtbl.com/U9R2Mieo
We explore:
►How our environments can pressure us into being unethical
►Why having a speak-up culture fuels innovation, transparency, and collaboration.
►How to create an environment where clients feel comfortable speaking up about their financial concerns, goals, and worries
►The techniques Shed uses for building trust and rapport with clients, colleagues, and teams, enhancing collaboration, communication, and mutual respect
►And the ONE strategy Shed shares that is the foundation for true effective leadership
LINKS to check out:
Shed’s Website: https://www.shedinspires.com/
Shed’s Book “Speak Up Culture: When Leaders Truly Listen, People Step Up”: https://www.shedinspires.com/speakupculture
Connect with Shed on LinkedIn: https://www.linkedin.com/in/stephenshedletzky/
Shed’s Youtube: https://www.youtube.com/channel/UCqS1_nB34wWVIOSK3ZxvrnA
This episode was brought to you by: snappykraken.com helping advisors create meaningful connections that drive business.
Does search engine optimization, or SEO, matter for financial advisors when building an audience?
Yes, it does!
In this video, Snappy Kraken’s CEO Robert Sofia explains why financial advisors who develop an SEO strategy more than double their website traffic.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital
Struggling to stand out on social media?
In this video, Snappy Kraken’s CEO Robert Sophia reveals the four characteristics of top-performing social media posts.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital
How do you make your marketing decisions?
Based on gut?
Or based on data?
At Snappy Kraken, we’ve analyzed 250 million data points, launched 600,000 campaigns, and benchmarked 10,000 advisors to guide our strategies. And our findings are condensed into a sleek 40+ page report.
Get your hands on our State of Digital report to gauge your firm’s performance and explore the latest tactics shaping financial advisor marketing in 2024.
Download here: https://snappykraken.com/state-of-digital
Need more leads for your business?
In this video, Snappy Kraken’s CEO Robert Sofia reveals the best lead-generation campaigns for financial advisors in 2024.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital.
Every financial advisor wants more referrals. But asking clients directly can feel slimy, scammy, and salesy.
So what’s the solution?
In this video, Snappy Kraken’s CEO Robert Sofia reveals the best referral sources for financial advisors.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital
Want to generate more sales leads for your business?
Yearning to stand out in a crowded marketplace?
Tired of struggling with your marketing efforts?
In this video, Robert reveals the one marketing tactic that can empower advisors to connect with their audience and rise above the competition.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital
Does search engine optimization, or SEO, matter for financial advisors when building an audience?
Yes, it does!
In this video, Snappy Kraken’s CEO Robert Sofia explains why financial advisors who develop an SEO strategy more than double their website traffic.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital
Financial advisors can invest a huge amount of time in creating content. Yet, it can be incredibly frustrating when those marketing efforts fail to attract new leads.
So what’s the solution?
In this video, Snappy Kraken’s CEO Robert Sofia unveils the common reason why most financial advisors struggle with content marketing.
Want to learn more?
Get your hands on our State of Digital report to explore the latest tactics shaping financial advisor marketing in 2024.
You can check it out here: https://snappykraken.com/state-of-digital
