Crossing The Chasm by Geoffrey A. Moore – Book Summary #Shorts

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Many innovative businesses fail to attract a mainstream audience to their product or service. They build initial momentum with enthusiastic early adopters but are unable to win over the broader, more-lucrative mainstream market. As a result, they severely limit future business growth and fail to capture the full profit potential of what they’ve built.

Crossing The Chasm by Geoffrey A. Moore explains how to market disruptive products to a mainstream audience. The insights apply to any product or service that requires customers to change their habits or behaviors to use it. So, if your solution breaks with industry norms or challenges the status quo, this is a must-read book for you.

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CROSSING THE CHASM BOOK SUMMARY
🌎https://youtu.be/r_NE-EQ9tp8

CROSSING THE CHASM ON AMAZON.COM
📚 https://geni.us/Crossing-The-Chasm

THE 10 BEST BUSINESS BOOKS
📚https://youtu.be/fvLE3x4zmqU

THE BEST STRATEGY BOOKS
📚https://youtu.be/NX1bcEz6Rt8

Content by Rick Kettner
Produced by Kyle Trienke
#Shorts

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