UTM parameters for Facebook ads allow you to track the performance of you ads using Google Analytics. Once you set up Dynamic UTM Parameters for your Facebook ads, you’ll be able to see granular information inside Google Analytics about which ads are driving traffic, and which ones are leading to conversions.
With Apple’s iOS 14 privacy changes impacting Facebook ad tracking, UTM tracking for Facebook ads is another way to get more insights into the performance of your campaigns to help close the gap created by the changes.
This video will show you how to set up dynamic UTM parameters for your Facebook ads and how to view that data inside Google Analytics.
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