Eric Migicovsky – How to Talk to Users

No Comments

YC Partner Eric Migicovsky outlines a framework for asking questions and collecting feedback from your users.

Transcript and lecture slides here:

This lecture is part of YC’s Startup School, a free online program and global community of founders. Register and join the community at

Chapters (Powered by –
00:00:00 Introduction
00:00:27 Best founders maintain a direct connection to users
00:02:03 Write code and talk to users
00:02:43 The Mom Test book – Three common errors when conducting user interviews
00:03:22 1. Talk about their life, not your idea
00:03:58 2. Talk specifics, not hypotheticals
00:05:16 3. Listen, don’t talk
00:05:56 Five great questions that everyone can ask during their early customer interviews
00:06:05 1. What is the hardest part about [doing this thing]?
00:08:16 2. When is the last time you encountered this problem?
00:09:15 3. Why was this hard?
00:11:14 4. What, if anything, have you done to solve this problem?
00:13:06 5. What don’t you love about the solution you already tried?
00:14:16 Three critical phases to a early-stage company – Talking to users is extremely beneficial
00:14:58 1.1. Idea stage – Find first users with problem
00:18:08 1.2. Idea stage – Tips
00:19:30 2.1. Prototype stage – Identify your best first customer
00:20:01 2.2. Prototype stage – Framework to identify your best first customer
00:25:21 3.1. Launched stage – Superhuman Product-Market Fit Engine (
00:28:24 3.2 Launched stage – Tips
00:30:55 conclusion

About this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Comment