Learn how to set up Facebook Custom Conversions and test them to make sure they are working correctly. Tracking conversions is one of the most important things you need to get right with your Facebook and Instagram ads. If you aren’t tracking conversions properly, you can’t measure your results and Facebook’s algorithm can’t optimize your campaigns for you.
You’ll also learn how to first install the Facebook pixel because this is required before setting up your Custom Conversions. If you’ve already installed the Facebook Pixel, skip to 7:08 to go straight to the Custom Conversion setup.
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