Gustaf Alströmer – Growth for Startups

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YC Partner and growth expert Gustaf Alströmer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups.

Transcript and lecture slides here:

This lecture is part of YC’s Startup School, a free online program and global community of founders. Register and join the community at

00:00 Introduction
1:36 Do things that don’t scale
3:55 Case study: Airbnb
8:33 Product-market fit
16:30 Growth channels and tactics
18:29 Conversion rate optimization
21:37 Growth channels to explore
25:46 Referrals & virality
28:16 Paid growth
30:20 Search Engine Optimizaion (SEO)
33:12 A/B Testing
37:45 Conclusion

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