Sure, you have a brand. But how do you ACTUALLY make it stand out?
Kipp lays it all out – from your core differentiations, how to outperform your competitors, and building the narrative. It all starts with figuring out your brand story and gaining a higher perception to win your market.
Taken from Episode 55 – Marketing Channel Fight Club: What Marketing Channel is best?
🎙️​​Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/6Dw_vULW
About the Show
In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!
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