How to Create Instagram Ads for Businesses [Overview, Tips + More]

Want to learn how to create Instagram ads that turn followers into customers? We’ve got an Instagram ads tutorial for you!

Resident social media queen Hunter took some time to explain how Instagram ads work so you can start seeing results with your own campaigns.

This tutorial focuses on Instagram ads for beginners, so if you’re looking for more advanced advice, head over to our blog: https://www.webfx.com/blog/social-media/

In this video, Hunter will cover:
Instagram ads statistics // 00:00:00
Different types of Instagram ads // 00:00:53
How to create Instagram ads // 00:03:19
Instagram targeting options // 00:04:42
Instagram advertising costs // 00:05:42
Tips for creating engaging Instagram ads // 00:06:40

Before you create your Instagram ad campaign, you need to have an Instagram account. You have the option to use Facebook Ads Manager or promote existing posts through Instagram when creating your ads.

When planning your campaign, think about who you want to reach. What are their interests? What ad format will they most likely interact with? Who you want to target will help you determine your ad creative and copy.

Don’t forget to pay attention to your ad performance. If you want to get people to your website but your ad isn’t quite achieving that goal, you might need to switch up the copy or make other changes to see better results.

To dive even deeper into Instagram marketing, check out these resources on our website:

Instagram ad specs ▶ https://www.webfx.com/social-media/learn/instagram-ad-specs/
Sponsored Instagram posts ▶ https://www.webfx.com/blog/social-media/sponsored-instagram-posts/
11 Instagram marketing tips ▶ https://www.webfx.com/blog/social-media/how-to-use-instagram-for-business/
Instagram advertising cost ▶ https://www.webfx.com/social-media/pricing/how-much-does-it-cost-to-advertise-on-instagram/
Instagram advertising services ▶ https://www.webfx.com/social-media/services/instagram-advertising/

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