Facebook retargeting ads just got more difficult with Apple’s iOS 14.5 privacy changes and the introduction of App Tracking Transparency. With users opting out of tracking, Custom Audience sizes are shrinking and retargeting audiences that were once very profitable are suddenly suffering big drops in performance.
So what can you do to still effectively use retargeting in a post iOS 14.5 world?
The good news is there are some things you can do to ensure your retargeting ads are still effective, and that’s exactly what I share in this video.
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