The new iOS 14 updates will have a dramatic impact on tracking with the Facebook pixel, and how Facebook reports conversion events. Combine that with more people than ever using ad blockers, and browsers getting more strict with tracking and cookie’s, it means the data getting back to Facebook is becoming severely limited.
The good news is, there’s now an easy way to set up the pixel on WordPress AND also set up the Facebook conversions API at the same time. That means you’ll be tracking using the pixel, and also sending data directly to Facebook’s servers. This increases the accuracy and match rate of your conversion events, and is a new best practice as Apple rolls out their iOS 14 changes.
This video will help you get the Facebook pixel set up for iOS 14 on your WordPress website for free.
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