Kevin Hale – Startup Pricing 101

  • September 6, 2019
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YC Partner Kevin Hale goes over the fundamentals of pricing and monetization, how it affects your customer acquisition strategy, and how to optimize it through a few rules of thumb.

Transcript and lecture slides here:

This lecture is part of YC’s Startup School, a free online program and global community of founders. Register and join the community at

0:00 Introduction
1:35 ROI of monetization
2:50 The pricing thermometer
5:00 Pricing mistakes
6:34 Stages of a company
7:47 Why is pricing innovation hard?
9:55 How to optimize prices
10:58 Pricing danger zone
15:24 10 – 5 – 20 rule
16:50 Conclusion

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