Key Account Management

In the context of advertising we often hear the expression key account management, this means that an advertising agency may have a valued customer and is keen to ensure that that customer receives detailed attention. This is a way in which an agency maintains the account of that customer.
In fact, the concept of a key account may be applied two other areas of the business. For example, a long-term customer who perhaps places large orders may receive special treatment and may be viewed as a key account.
In summary the concept of a key account simply applies two important, perhaps long standing, and valued custom.
This video will explore some of these concepts.