Keyword Research Tutorial: How To Do Keyword Research in 2020

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Here’s a detailed tutorial on how to do keyword research in 2020 – for absolutely any type of website include niche, affiliate, ecommerce, and local.

Tools mentioned:
Ahrefs (
Keyword Cupid (
Surfer (

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This video explains the fundamentals and elements of keyword research, then dives into the step-by-step strategy.

The difficult part being:
1. Keyword Mapping
2. Prioritisation

Downloading and accessing a list of keywords is extremely simple, the difficult part is deciding which page you’ll rank them with and which keywords to prioritise first.

That’s what you’ll learn in this extensive tutorial, including the specific keyword research tools to use. Personally, I’m a fan of Ahrefs, but SEMRush is a great alternative, then there are also free alternatives.

Intro (0:00)
What is Keyword Research? (0:17)
Elements of Keyword Research (0:43)
Keyword Research Tutorial (5:08)
Strategy Summary (16:05)
Single Page Keyword Research (17:35)
Keyword/Topic Prioritisation (18:23)
Competition Analysis (19:17)
Final Thoughts (20:03)

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