Personal Branding for Graphic Designers 2015
Building a Personal Brand as a Graphic Designer matters because a Personal Brand is leverage in negotiations as well as positioning yourself in the marketplace for clients and employers.
Personal Branding has several components, including messaging, positioning and networking that help you become notable and easy to recommend, refer and trust based on credibility and likability; something every business person understands.
Developing your Personal Branding is more than just the visuals in your portfolio and having a nice websites or being good with social media. It’s about what people will say about you and managing your reputation and your brand story effectively.
For Graphic Designers your Personal Brand is one of the most important pieces of work for your whole career. If you can’t communicate your own value effectively, how can you deliver on it for a client and employer?
How are they supposed to trust you with their branding and reputation when you haven’t even managed your own Personal Brand effectively?
Your Personal Brand is everything that represents you to other people in the world and that is why for Graphic Designers and everyone else in Creative Services Personal Branding is Important.
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