Rebranding Your Business: When to Know It’s Time + 12 Steps for a Successful Rebrand

Rebranding your business can mean a complete overhaul of all of your visual marketing materials. This video can help you decide if your company is ready for this project or not. If you’re thinking about a rebrand, Visme can help you recreate all of your graphics. Try it free now: https://visme.co

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There are many instances when your company might decide it’s time to start rebranding your business. The idea of a rebrand can be scary, but sometimes things happen and a rebrand just makes sense. In this video, Mike with Visme dives into a few of the reasons your company might be considering rebranding.

Let’s take a look at what they are. Watch the video to see a few real life examples for each reason.

1. When your company merges with another brand.
2. When your company is bought by another.
3. When your company appoints a new CEO.
4. When your brand has acquired the wrong image.
5. When you want to reach a different audience.
6. When you’ve grown out of your initial mission.
7. When your brand needs to stay relevant.

Does your company or brand fall into any of these categories? If so, it might be time to start thinking rebranding your business.

However, you never want to take a project like that lightly. A rebrand is almost like a relaunch of your company in a more modern or different light, so you want to follow a rebrand strategy to a T.

Learn more about our 12 step process for a successful rebrand in our detailed blog post: https://visme.co/blog/rebranding-strategy/

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The logos in the videos are trademarks of United Airlines, PriceWaterhouseCoopers, Verizon, Huffington Post, Instagram, Burberry, MTV, TNT, airBNB, and Apple. Visme claims no ownership rights in any of these logos, and has no affiliation with these companies. All use is intended to be informative the significance of brand design details.

Sources:
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https://www.verizon.com/about/our-company/history-and-timeline
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https://www.theverge.com/2015/9/2/9249825/verizon-new-logo
https://www.fastcompany.com/1724731/aol-buys-huffington-post-315-million
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