SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz
- September 27, 2018
- VIDEO
Eli Schwartz – https://twitter.com/5le – is the Director of SEO and Growth at SurveyMonkey – https://www.surveymonkey.com/. He came in to answer commonly asked questions about SEO.
Eli blogs about SEO and growth at http://www.elischwartz.co/
The YC podcast is hosted by Craig Cannon – https://twitter.com/craigcannon
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Topics
00:00 – Does SEO matter in 2018?
2:00 – Where should a company start with SEO?
3:30 – Who’s doing SEO well?
4:25 – Why is Amazon doing SEO well?
5:25 – How should you crosslink?
7:10 – Paying for links
7:35 – SEO don’t dos
8:15 – Things that are no longer useful in SEO
9:20 – Keywords
12:45 – Reviews
13:25 – Content
17:25 – Images
22:45 – Link building
28:00 – How much time to give SEO?
28:30 – Mobile
30:35 – Ranking
31:45 – International SEO
33:45 – Translation
37:15 – International search
39:30 – GDPR
41:50 – Hiring someone to do SEO
43:45 – What to do when you organic SEO disappears
46:30 – Metrics for an SEO hire
48:30 – Tools for SEO
50:00 – Getting started in SEO
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