Intro || Social Media || The Significance of the Times we are Living In
Throughout history there has been great opportunity for the gospel to advance during the emergence of new technologies.
2000 years ago — God timed the coming of Christ — Roman Roads (connection), Common Language, Synagogues (platform communicating and listening)
1440 Gutenberg Printing Press — 1450 Johannes Gutenberg starts printing the bible (Finacned by Johann Fust who wanted bibles mass produced)
1930s the radio starts to become mainstream
1940s Black & white and then Color Television in the 1950s
1995ish the internet starts to emerge 1999 The Internet is in the Main Stream
2004 Facebook Starts 2005 Youtube 2006 Twitter
We are living in a technological revolution that is as significant as the invention if the printing press or the television!
The Implications of WEB 2.0 / Social Media:
-Connectivity & Proximity & Exposure (to knowledge, info, cultures, civilizations, lifestyles)
-Insight & Feedback / Crowd Sourcing
-Accelerated exchange of information (every step made things faster)
-Ever Changing “forms” of how we communicate
— “social media via the Web is unprecedented and unpredictable. For authoritarian leaders used to controlling media and events, time and technology are not on their side.”
-Radical Transparency & And Privacy being eliminated
To ignore social media, or even to treat it lightly is grossly negligent and extremely foolish! In doing so you are choosing not to expand, grow, and ultimately reach more people!
Essential things to understand when approaching SM from a Christian and Ministry standpoint:
1. Social Media is A-Moral
2. SM is a Tool
3. The Main Things need to Stay the Main things despite Technological Advancements
—it’s does not replace real relationships…
How to Respond to the Implications:
1 Get Started — Gary Vee — Push Ups
2 Develop at least some personal competency
3 CCO’s — Brand Voices (like Lindsey T) — put people in the place
4 Leverage it for Learning — Develop a culture of Learning and Listening in your team
5 Leverage it for Listening — to people
6 CARE & be HUMAN
7 Don’t be afraid — just be quick to respond to issues
Q + A!!
Resources (Hand out Cards — have people connect with me online)
-THiNK We can come in to your ORG — and train your team directly!!
—grab a card and connect with us on social!!
-Follow up with an e-mail
— links — books — people to follow —
-Follow up with a Blog post of the resources and the recording of this video
Other things to HIT:
-The ROI of Social?
-Story’s of Social’s Power! (Devan Slyvester)
“According to Jeremy Rifkin, author of “The Empathic Civilization,” the approaching Third Industrial
Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. Amber Naslund, brasstackthinking.com
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. Jeff Bezos, CEO at amazon.com
The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable. Jason Falls, Owner of socialmediaexplorer.com, jasonfalls.com
Social Media is about the people! Not about your business. Provide for the people and the people will provide for you. Matt Goulart, webstarcontent.com
Why Should Your Church Invest in Social Media
8 ways to use social media in church
5 Reasons Churches Should Use Social Media
10 Importance of Social Media Marketing
How Important is Social Media in a Marketing Plan?
The Significance Of Social Media Networking Sites
Social Media ROI: Socialnomics
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