The blessings of not fitting in | Cornelia dal Sasso | TEDxMedUniGrazWomen

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Does you inner punk always show up whenever you need to fit in? When it comes to doing our own thing, most of us feel insecure and scared.
What will others say?
Will they be disappointed?
Will they still stick to me?
What will happen if I put a price tag on my talents?
And what if, nobody is interested in what I have to offer?
We have become so good at adapting and meeting the expectations of others, that everyday life with us is easy.
Until something major happens that makes us question everything. In 2012, she founded „Cornelia dal Sasso baut Marken auf“ to help people position themselves boldly and succeed on their own terms.
Cornelia is a chronically incurable optimist, a personal brand strategist & positioning expert.
She is completely untalented in fitting in. Nonetheless, she keeps discovering unconsciously adopted conformities in herself.
According to her grandmother, her first complete sentence was, “Can’t it be done differently?”
She questioned how we communicate, Pythagoras – not her best idea, and even marketing standards on how to find your USP (Unique selling proposition). She knew: What worked when passing the exam, would not work when building a brand.
So she created a method (AndersFaktor®) for herself and her clients in order to find USPs with ease.
Constantly on a quest to free herself and her clients from conformity and people-pleasing, she follows her vision of a free life on each
individual’s terms while respecting other people’s boundaries. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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