Why Apple’s PRIVACY Focus Is A Brilliant Business Strategy – Bold Moves #7

Let’s talk about Apple and their focus on PRIVACY. Over the last few years they’ve stood up to the FBI regarding encryption, they’ve made it harder for ad companies to track user behavior, and they’ve taken a leadership role in the industry when it comes to personal privacy.

And, while all of this has been great for consumers, what we want to focus on here is the business impact. Specifically, WHY this move is brilliant for Apple’s long-term strategy and how we can develop a similar game plan for our own businesses.

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CHAPTER MARKERS:
00:00 – Why Apple’s Privacy Focus Is A Brilliant Strategy
01:29 – Step #1 – Pay Attention To Emerging Customer Needs
06:28 – Step #2 – Aim To Create A Divergent Long-Term Strategy
10:44 – Step #3 – Identify A Concise Way To Convey Your Message
17:40 – Prediction And Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke