Why is Your Website Losing Traffic? | 4 Common Reasons and Red Flags

When you spend a lot of time and effort getting your website just where you want it to be, the last thing you want is to see it losing traffic.

If this is happening to you, you need to diagnose the problem ASAP.

Your website may be losing traffic for a list of normal reasons like:
1. Seasonality
2. Changing ad budgets
3. Natural regression after a spike
4. Changing traffic metrics

If these aren’t the reasons your site is losing traffic, you should be aware of red flags:
1. Steep drops without explanation
2. Traffic drop after site changes
3.Google penalty

We recommend partnering with an experienced digital marketing agency (like WebFX!) to help diagnose why your site is losing traffic.

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