3 Things To Do Before You Design Anything

Understanding the creative brief. Blind creative director, @MatthewEncina breaks down the 3 things he does before the pitch process. So you waste less time guessing what the client wants, and more time focused on designing the things that matter. Increasing your pitch win rate.

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00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What’s the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit

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👇 UPDATE 06/01/19:
The Pitch Kit is now available. Learn more here:
http://bit.ly/2KETpbl

Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.

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Matthew’s Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how-to-achieve-design-clarity-listen-6ea11d584696#.uzjhk59ah

Matthew’s recommended books & links: http://www.matthewencina.com/resources

Connect with Matthew on social:
https://www.instagram.com/matthewencina
https://www.facebook.com/matthewencina.design/
https://twitter.com/matthewencina/

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