Search Engine Optimization (SEO) and Measuring Value w/ William Walczak Hiilite: Futur Pro Call ep12

On this call, William Walczak shares tips, tricks, methods, tools, and best practices when it comes to SEO (search engine optimization) for your website. Content marketing is also covered.

Search Engine Optimization (SEO) methods, tools, and how to measure and report effectiveness.

A hands-on session starting at the beginning of what you need to know to do SEO effectively. We will be sharing the methods and tools that we wish we knew more about before we started.

http://www.hiilite.com

Annotations
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03:11 SEO and measuring value
05:00 What gets measured gets managed
06:40 What Is SEO / Search Engine Optimization?
11:01 What is Metadata?
11:45 Q: What is a meta tag?
14:45 Ostrich Egg Example
18:33 Q: Does internal linking help rank you in google?
23:20 Why you should care about SEO for your design business
26:55 Q: How do you analyze what SEO efforts are providing good results?
28:13 Q: Do you have a hard time communicating the time it takes to improve rankings?
31:55 There are no shortcuts
33:28 Why it’s important
34:55 SEO Tools to Get Started
40:06 Google Keyword Planner – Overview
55:30 Q: What your minimum level of engagement as an SEO agency?
1:00:55 About Google Analytics
1:03:00 About Google Search Console & Moz Open Site Explorer
1:05:16 SEO tools to run
1:05:30 AlphaDoors Case Study & Live analytics view
1:11:20 Behavior Flow Analytics – reducing drop off rate
1:15:25 Q: Are you managing your clients content creation and distribution?
1:19:25 Hubspot Website Grader – Overview
1:24:00 Conclusion
1:26:28 Q: Did you launch a lot of campaigns to help AlphaDoors get ranked high?
1:27:40 Q: When I bring you in for a new client, what sort of information do you provide them?
1:30:30 Q: Do you charge for upfront research before clients sign up for a monthly engagement?
1:32:25 Q: How many people are in your company?
1:32:56 Q: Even if you are first in rankings, your phone doesn’t necessarily ring off the hook. How do you explain this to your clients?
1:35:55 Q: Is there a difference between local and national SEO practices?
1:37:42 Q: If the client has a brand new company, is it a good strategy to help them with content marketing?
1:40:11 Q: Do you have more business than you can handle currently?
1:41:15 Q: What’s your price point?
1:44:00 Q: What sort of hours should someone that is selling SEO services bill?
1:44:47 Q: Are you willing to work as a white-label SEO service?
1:47:41 Q: Have you thought about charging based on value versus time?

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Credits:
Executive Producer– Chris Do
Host– Chris Do, William Walczak, Tina Walczak
Editor– Chris Do
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Social Media Manager – Cheryl Stevens
Annotations– Isaiah Nwukor
SEO— Jacob Campbell
Typefaces: Futura, Din
Futur theme song— Adam Sanborne

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