Should Digital Marketers Lead with the Heart or the Head Webinar | Digital Marketing Institute

In this webinar, our subject matter expert Ekaterina Walter looks at the complex question of whether the heart or the head should drive Brand Storytelling.

Ekaterina walks us through marketing campaigns and weighs up both the emotional and factual considerations.

This webinar is valuable for anyone involved in forming digital marketing strategies, both for big brands and smaller companies.

Introduction 00:00
Brand Storytelling and the benefits 2:30
The brand is not just your logo 7:50
The storyteller journey 12:55
Customer care is the new marketing 17:17
Bring the data to life 28:38
Always be classy 31:05
Engage, Entertain, Enchant 34:17
Consider your audience 36:42
Get creative with visual formats 38:16
Take a stand 40:50
Q&A 46:11

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

#brandstorytelling #digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketing

Website – https://digitalmarketinginstitute.com
LinkedIn – https://www.linkedin.com/school/digital-marketing-institute/
Facebook – https://www.facebook.com/DigitalMarketingInstitute/
Twitter – https://twitter.com/dmigroup
Instagram – https://www.instagram.com/dmigroup/